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Courses
Marketing Maverick
Welcome to Digital Marketing
Overview
Digital Marketing Framework
Introduction
Frameworks
Ford Fiesta case Study
Company Examples
WHAT Your Business
Introduction
Marketing Plan: What?
Value Proposition
Value Proposition Examples
WHO - WHEN Your Customer
Introduction
Marketing Plan: Who?
Target Personas
The Customer Journey
The Customer Journey II
WHERE Marketing Channels
Introduction
Digital Marketing Map: Where?
Paid, Owned and Earned
Quiz: POE
Why marketing objectives KPIS
Introduction
Digital Marketing Map: Why?
Quiz: Marketing Objectives
Key Performance Indicators
Metrics And KPIs
Metrics
Quiz: KPIs
Quiz: Metrics
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